I’m currently a Senior User Experience Researcher in the Customer Experience Insights group in the Strategic Resources Department at State Farm.

I care about User Research, Spreading Research Outcomes, and Seeing Results. I’m an experienced researcher who knows, understands, and has carried out all kinds of qualitative research focused on making better things. I especially enjoy field studies that include observation, interviews, and sketching/creating together with people.
Also see all about me, my passions, my portfolio,  complete CV (including education, publications, and courses) or LinkedIn profile for more.

Aaron Houssian Resume

PDF Resume

Work Experience (Selected)

State Farm | Senior UX Researcher

2014 – Present

I’m the lead researcher on multiple product areas studying desktop, mobile, and native apps via moderated, unmoderated, ethnographic, and interview studies. I’ve had the great pleasure of working with other researchers who’s skills complement my own to create mixed method studies that include quantitative aspects so that the quant and qual can inform, confirm, and strengthen each other.

The Experience Institute| Principal Researcher

2007 – Present

I created The Experience Institute (formerly Humanex Design) in order to make a home for the kind of research and consulting work I think is important. I often work in cooperation with others and bring on subcontractors as needed. I offer usability and user testing along with other kinds of human focused research such as customer satisfaction and feedback, buying experience, and competitive analysis. I’ve worked with organizations of all sizes including multinationals and family-owned enterprises. Website launching soon atwestudypeople.com

Philips Research | Marie Curie Fellow

2009 – 2014

Ethnographic design researcher for interaction design and communication of research results. I worked on a number of different projects in the Human Interaction & Experiences research group at Philips research. In each project I focused on the qualitative research aspects of the work and facilitating data analysis and synthesis sessions. This was in parallel with my own PhD research.

Indiana University | Research Associate


Started as a grant-funded project, turned into a major account for The Experience Institute and my MS capstone project.

Independent | Trader

1999 – 2006

Traded in equities, options, and futures markets using technical analysis and state-of-the-art data visualization and execution software.

Everfill.com | Business Development Officer

2000 – 2001

Business development and strategic market research.

LifeRun Inc. | Chief Operating Officer

1997 – 2000

Took small retail company from 1 to 7 locations where I hired, fired, trained, and inspired all 35+ employees.


Delft University of Technology

PhD Faculty of Industrial Design & Engineering
Thesis Title: Fit Not Transfer: Perspective Taking in Boundary Communication Between Research and Implementation

Late 2013 (expected)

Indiana University School of Informatics

MS Human-Computer Interaction Design, April 2009

Capstone: Bringing a human-centered approach to a Public Service Campaign.

Brigham Young University

BA Philosophy, 2002
Additional coursework in French, Linguistics, and Cultural Antropology

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