Comments on: Designing experiences for the less than affluent

By: admin

admin — Thu, 10 Jul 2008 20:27:01 +0000

@Carlos-
I agree, the public sector needs to do that, but I wonder this: Certainly people are willing to pay more for experiences or goods that have been “sensorialized” and/or surrounded by experience, but can you do all that and still make it inexpensive? Or I guess if the public sector were to do that would it be a good use of resources?

@Matt
I would say that the Home Improvement thing is an attempt to market what they sell as experience, and I agree that those stores would be a good middle class example if indeed they truly fit into what Pine & Gilmore call the Experience Economy, but what about apartment dwellers? A lot less going to Lowes/HomeDepot, more Wal*Mart or someplace else.
Personally I don’t think that it fits the into that model at all even though it’s being marketed that way.

Chuck E. Cheeses may be a fairly good example, I would have to check on how much it costs, I haven’t been there in ages and ages.

Your last question is a good one, I’ll have to look it up… but do you think it would have gone up in comparison to others?

By: Matt

Matt — Mon, 07 Jul 2008 15:09:01 +0000

I forget if it’s Lowe’s or Home Depot, but there’s a commercial running suggesting people should turn a three day weekend into a time to create memories (by using their products to build something, of course!)

I would think Chucky Cheese is a fairly cheap place in the vein of Rainforest Cafe.

How has the cost of experience changed over time? I don’t imagine Disney was ever cheap, but what about stuff like baseball games?

By: carlos

carlos — Mon, 07 Jul 2008 07:51:30 +0000

To answer you, I think that public sector might play an important role in creating experiences for the non-rich. Maybe.

Nice blog!