Of course all the apple fans were waiting with baited breeath and yes all the details on the new models are very cool for those considering upgrades, but I am impressed that even if Apple is reliant on so-called expert design, (not really doing user testing until after the design is done, and hey they have some of the best experts working for them) which is contrary to the more participatory methods I would recommend, they also seem to understand what people want.

What does your typical laptop user want when they are in the offce? quickly plug in and use a larger display, hence their LED Cinema Display.  Connect the three plugs that are all combined from the display, USB, mag-safe power, and the new mini display port and it seemlessly brings your computer onto the larger display.  No one likes having to have a separate hub, and power cord.  To me this is low-hanging fruit, a basic insight that any UX professional would get within minutes of speaking with or observing laptop users, yet Apple is the first to really do this… Why?

One reason is that Apple is constantly thinking in terms of systems, how each device, service, and piece of software fits together.  While at any given moment not every piece of their line fits together visually (the super mouse for example retains the last generation look and feel) they make every effort to make them all look similar and the white look was with us so long that anyone familiar with Apple will recognize it as part of the family.  The primary reason why ipods are ther #1 mp3 player is because it’s not just a device, it’s a service and software too, the itunes store is flawless when it comes to how easy it is to plug in a device and get music on it (although my readers will know I have never and will never for the forseeable future purchase from the itunes store for other reasons). The new LED Cinema Display matches the new MacBook Pro completely which follows this theme.

I could write much more on this topic, but I couldn’t resist this small post.