Archive for the ‘Design’ Category

Design and values

April 20th, 2009, posted in Design, New Media, Philosophy of Technology

I got an email (and he blogged it too) from Erik Stolteman, the director of the HCI/Design Program here at IU,

I want to recommend you to look at this video from the TED conference by Pattie Maes, maybe some of you have seen this before, it is quite fun and interesting.
http://www.ted.com/talks/pattie_maes_demos_the_sixth_sense.html

When you have looked at it, you can read this highly critical review of the demonstration
http://www.andyrutledge.com/blind-leading-the-blind.php#fragment-4

The demonstration and the review together presents what in many ways can be seen as core issues of interaction design, for instance, what designs are good, what designs are needed, are there designs we should not strive for.

Look, read, and think…

My reaction is:

I find it interesting (actually I’d like to just say I wish that he would open it, but perhaps he doesn’t feel like he has the time to devote to such an endeavor) that Andy Rutledge doesn’t open his blog to comments, thereby giving him a place to critique others and not for others to be able to engage with him on that critique.

The critique that he makes seems to be rooted in the fact that he beleives that augmented reality is distracting from our own human senses and will lull us into relying on things outside of our control instead of our own senses and instincts.
This is a fairly sound argument as this is certainly how most users will end up using it.  The implicit assumption and judgement is that this is a bad thing.  While I absolutely agree that “no person is their word cloud” If one is used to interacting with people largely online, some people may actually feel more comfortable having some of those same affordances with them during face to face interaction.  I make no judgement on whether this is a good or a bad thing.

Where I do have an issue with this though is for the non-social uses of the technology.  It seems that the mantra of “bringing the answers to where the questions are” makes a fair amount of sense.  I absolutely agree with Andy when he says that you probably have already done your research on what brands to buy and if you haven’t then you probably don’t really care that much, but there are other issues to be considered.  So often our choices are based on old information, or simply habit.  What if new values have come into our lives?  Sustainability was already mentioned and it’s a good topic.  10 years ago as a working professional I had a very different set of priorities in terms of affordability as well as awareness of what goes into many of our products today.  I had only the vaguest sense of buying natural cleaning products  or environmentally friendly products, for example I avoided things that contained CFCs.  Today the constraints are different as are my sensibilities, and I may not have thought about those choices as I approach the mega aisle in my local giant-mart.  If it strikes me that perhaps I may want to rethink my choice there, then I have a hard time saying that would be a bad thing should I want to do so.

The bottom line is always the same though.  When a designer makes a choice they embed values.  So often these values are hidden, and not obvious.  On the other hand our designs, as soon as we let them out of our hands, are no longer ours and will be changed and co-opted by others, and in doing so they will tend to align with the values and interests of those who are doing so.  What I encourage all of us to do is to be thoughtful and intentional with our choices.

As for this particular case, I agree with Routledge for the most part, we need not get so wrapped up in techno-fetishism that we neglect the human and trust the five senses and incredible power of our own minds.

Social Media Design

February 19th, 2009, posted in Design, Social Media, Twitter, User Experience

So I’ve started musing about social media design lately.  I place social media design as a subset of communication design.  I’m making these terms up as I go, but I think it shold make a fair amount of sense.  Commnication design is the process by which you design your communication strategy & infrasrtucture.  Social Media obivously is much the same but focused on social media.  Social media if you wanting a definition is are technologies that connect people.  They usually involve a profile, and the ability to connect with people in some way, prototypical examples of the day are twitter, facebook, myspace, & linkedin.  You can design communications for an organization as well as an individual.

What I’m proposing is that just like any other design situation what you do should be intentional, and should serve the real human needs of those involved.  What I mean by intentional is that it is not haphazard or something that simply grew up over time.  I’m all for organic growth of systems, as long as there was some intentional starting point, and preiodic review of those systems to make sure they are still serving the needs of those using them.

So many organizations today are saying both internally and externally: we want to blog, we want to get out there and get into this whole social media thing.  I say, for the most part, that is probably a good thing, but you shouldn’t do it just because it sounds cool, you should do it to serve some purpose, whether that be to further the bottom line, open the lines of communication with your customers, enahnce your brand, or some combination of the three plus many of the other possibilities.  Blogging for blogging’s sake is silly and may be counter productive.

Here are my initial recommendations to organizations that want to get involved in social media. You need to:

  1. Identify what you want to accomplish with social media
  2. Identify people within your organization that already feel comfortable with social media
  3. Get an understanding of what your stakeholders/clients would want via social media
  4. Find some way to measure your efforts, i.e. we’ll be successful when:____
  5. Make sure 1&4 align.

I’m going to write about this more, but this is a first shot.

My next step is to look at how traditional design process fit into this model.

Does Design Thinking=Market Research?

November 20th, 2008, posted in Design, Research

While reading a fine article over at BrandWeek I noticed this:

Similarly,  Tim Leberecht, vp of marketing and communications at Frog Design, San Francisco, said he believed there was nothing new about DT. “Doing in-depth research, that’s what marketers have done for decades,” he said. Leberecht conceded that having customers along for the ride during the creative process  is new, but is more the result of the craze over crowdsourcing than for DT, per se.

DT in this context is Design Thinking of course.  This is an interesting concept.  Predictably I don’t have enough time to go back and do the historical research and say whether he Tim is right or not, I don’t think, however that what he refers to as having customers along for the the ride is as trivial a difference as he seems to think.  He attributes this to the craze over crowdsourcing.  I assume he means that this is a fad, just one that will go away like any other fad.

I do not think that the human-centered ethos that design thinking brings with it is a mere triviality.  I think it is important, and will in fact prove to be the key differentiator in terms of results and value both economic and human.

Economic value: Market research HAS been around for ages and best practices are widely available and are usually instituted leaving little differentiation.  DT can differentiate an organization that uses it internally by creating a better working environment, and can differentiate products and services by creating things that fit with human needs and that are beautiful.

Human Value: Market research is oriented towards seeing a hole in a marketplace, see where opportunity is, and to use the most common parlance “make people want to buy stuff” perhaps stuff they don’t even really need.  Design Thinking on the other hand is steeped in a human-centered ethos that creates stuff that fits a need, and in my opinion, fits the needs of humanity/society.  Many designers are creating products, services, and accompanying systems that are green or sustainable (no I’m not going to unpack that loaded term) so that while they make things that are great for individuals, they are also making things that are good for everyone too.  This is a great example of a human value that DT can bring to the marketplace, not because it’s popular, but because it’s the right thing to do and people want to do, they just don’t have good ways to do it.

OK so maybe I got a little bit on my soap box, but I think my point came through.

Apple gets User Experience

October 14th, 2008, posted in Design, User Experience

Of course all the apple fans were waiting with baited breeath and yes all the details on the new models are very cool for those considering upgrades, but I am impressed that even if Apple is reliant on so-called expert design, (not really doing user testing until after the design is done, and hey they have some of the best experts working for them) which is contrary to the more participatory methods I would recommend, they also seem to understand what people want.

What does your typical laptop user want when they are in the offce? quickly plug in and use a larger display, hence their LED Cinema Display.  Connect the three plugs that are all combined from the display, USB, mag-safe power, and the new mini display port and it seemlessly brings your computer onto the larger display.  No one likes having to have a separate hub, and power cord.  To me this is low-hanging fruit, a basic insight that any UX professional would get within minutes of speaking with or observing laptop users, yet Apple is the first to really do this… Why?

One reason is that Apple is constantly thinking in terms of systems, how each device, service, and piece of software fits together.  While at any given moment not every piece of their line fits together visually (the super mouse for example retains the last generation look and feel) they make every effort to make them all look similar and the white look was with us so long that anyone familiar with Apple will recognize it as part of the family.  The primary reason why ipods are ther #1 mp3 player is because it’s not just a device, it’s a service and software too, the itunes store is flawless when it comes to how easy it is to plug in a device and get music on it (although my readers will know I have never and will never for the forseeable future purchase from the itunes store for other reasons). The new LED Cinema Display matches the new MacBook Pro completely which follows this theme.

I could write much more on this topic, but I couldn’t resist this small post.

New IDEO home page ugly and confusing

August 12th, 2008, posted in Design, Usability, User Experience

The disclaimers to the short post are many: I love what IDEO does, I think they do great things.  I have VERY MUCH enjoyed the clarity of Tim Brown’s recent article in the Harvard Business review, an excert of that is:

“Design thinking is an approach that uses the designer’s sensibility and methods for problem solving to meet people’s needs in a technologically feasible and commercially viable way. In other words, design thinking is human-centered innovation.” —Tim Brown

WOW is all I can say to that. I have Bill Moggridge’s book, Designing Interactions, and it is reccomendable. Yes IDEO and the people who work there are awesome.

All that aside, I must protest to their new homepage.

IDEO just launched a new website. Here is a portion of the homepage here:

As you mouse over the text boxes it highlights certain of the other pages by taking away the pink.  If one should click on a text box it keeps those pages highlighted as well as bring up some other links you can click in those sections.  You may then click on any one of those highlighted pages or those links. You CANNOT click on those boxes themselves to go to that section.

I don’t understand why one would want to click on one of those teeny tiny pages.  With the exception of the one with the bikes it is totally unclear what those things are.

The whole look and feel of the site is radically different once inside the site creating more of a mismatch.  The whole thing is a confusing and not very usable, I sincerely hope that IDEO is using human-centered methods to test the website.  If it turns out that people love it, then more power to them, but I just can’t imagine that this is the case.
EDIT/UPDATE on 8-12-08:
I had someone comment that they loved the website (See trackback below) so I went back to the website with a fresh pair of eyes, and most notably a larger monitor.  The big plus is NOW I can see the navigation elements on the bottom, which helps make the site somewhat more friendly.  Even on the larger monitor (22″ widescreen) the lower navigation elements disappear on many pages throughout, giving rise the the disjointedness between homepage and the rest of the site.
I understand going for fresh, new, unique, but only time will tell if this will actually be appreciated. Leave feedback below.