Comments for Designing for Experience http://designingforexperience.com A Holistic Approach to Design for People, Interaction, & Business Wed, 17 Mar 2010 04:43:36 -0400 http://wordpress.org/?v=2.8.5 hourly 1 Comment on Innovation Methods by Annie Archut http://designingforexperience.com/2009/10/12/innovation-methods/comment-page-1/#comment-599 Annie Archut Wed, 17 Mar 2010 04:43:36 +0000 http://designingforexperience.com/?p=201#comment-599 I like your blog a lot. Will read more. Keep up to briliant work on it. Thanks I like your blog a lot. Will read more. Keep up to briliant work on it. Thanks

]]> Comment on How to twitter Part 1, the how by Timothy Jing http://designingforexperience.com/2009/03/06/how-to-twitter-part-1-the-how/comment-page-1/#comment-596 Timothy Jing Wed, 10 Mar 2010 10:20:39 +0000 http://designingforexperience.com/?p=160#comment-596 You developed numerous incredibly good details there. I did a good solid go searching relating to this particular topic and found almost all people will , no doubt agree with your site. Many thanks You developed numerous incredibly good details there. I did a good solid go searching relating to this particular topic and found almost all people will , no doubt agree with your site. Many thanks

]]> Comment on Connecting Design (thinking) to Marketing by aaronh http://designingforexperience.com/2010/03/03/connecting-design-thinking-to-marketing/comment-page-1/#comment-592 aaronh Thu, 04 Mar 2010 19:36:37 +0000 http://designingforexperience.com/?p=259#comment-592 @Dave This is a very interesting perspective, and something I had forgotten about. I've worked just a little with web apps and I remember the client talking a lot about how they did A/B testing. At Philips we don't have a lot in terms of online apps, but our new Directlife program does, so I think it may be valuable for me to speak with them. Love to talk to you on Skype or if you're coming to CHI have dinner/drinks together. @Dave
This is a very interesting perspective, and something I had forgotten about. I’ve worked just a little with web apps and I remember the client talking a lot about how they did A/B testing. At Philips we don’t have a lot in terms of online apps, but our new Directlife program does, so I think it may be valuable for me to speak with them. Love to talk to you on Skype or if you’re coming to CHI have dinner/drinks together.

]]> Comment on Connecting Design (thinking) to Marketing by Dave R http://designingforexperience.com/2010/03/03/connecting-design-thinking-to-marketing/comment-page-1/#comment-591 Dave R Wed, 03 Mar 2010 16:22:37 +0000 http://designingforexperience.com/?p=259#comment-591 Aaron, I really like where this thesis is going. Very interesting / important topic. I prefer the wording of the 1st one. It implies that getting the information about people is broader then studying people, which I think is is good because not all marketers (or designers) do this. I deal with this issue often at work and have a couple of thoughts that you might find useful. I have worked with both desktop apps and web apps and I think web apps are really a game changer as marketing relates to XD. With online apps: -It becomes blurry where marketing ends and the application begins. They are pretty infused, especially with no credit card required apps that allow for a free trial. For those 30 days are both providing an application and trying convince them to buy the product. - Multivariate testing & rapid iterations: Because the sign-up of online apps can be measured and users can easily be re-directed to different marketing material, there is a ton of A/B testing by the marketers to learn which marketing leads to the most sign ups. In many ways this allows for more of a design (thinking) approach. For one of our products, the marketing page and sign up flow went through ~100 variations and a year of multivariate testing before we found a marketing approach we were happy with. Whoo. Sorry for the brain dump, but it was something I have been dealing with at work and your post prompted me to get it out of my head. Good luck with your thesis! Aaron, I really like where this thesis is going. Very interesting / important topic.

I prefer the wording of the 1st one. It implies that getting the information about people is broader then studying people, which I think is is good because not all marketers (or designers) do this.

I deal with this issue often at work and have a couple of thoughts that you might find useful. I have worked with both desktop apps and web apps and I think web apps are really a game changer as marketing relates to XD.

With online apps:

-It becomes blurry where marketing ends and the application begins. They are pretty infused, especially with no credit card required apps that allow for a free trial. For those 30 days are both providing an application and trying convince them to buy the product.

- Multivariate testing & rapid iterations: Because the sign-up of online apps can be measured and users can easily be re-directed to different marketing material, there is a ton of A/B testing by the marketers to learn which marketing leads to the most sign ups. In many ways this allows for more of a design (thinking) approach. For one of our products, the marketing page and sign up flow went through ~100 variations and a year of multivariate testing before we found a marketing approach we were happy with.

Whoo. Sorry for the brain dump, but it was something I have been dealing with at work and your post prompted me to get it out of my head. Good luck with your thesis!

]]> Comment on Innovation Methods by Remy Arteaga http://designingforexperience.com/2009/10/12/innovation-methods/comment-page-1/#comment-503 Remy Arteaga Mon, 12 Oct 2009 19:10:59 +0000 http://designingforexperience.com/?p=201#comment-503 Aaron, There is a great deal of literature on the subject that may be of interest to you. Dr. O'Connor has been analyzing firms for the last 10 years on innovation methods as they relate to breakthrough innovation. She has written 2 books that are a must read, if you have not gotten to them yet. Good luck on the research, I look forward to learning more. @remyarteaga Aaron,
There is a great deal of literature on the subject that may be of interest to you. Dr. O’Connor has been analyzing firms for the last 10 years on innovation methods as they relate to breakthrough innovation. She has written 2 books that are a must read, if you have not gotten to them yet. Good luck on the research, I look forward to learning more.

@remyarteaga

]]> Comment on Design and values by Eulalia http://designingforexperience.com/2009/04/20/design-and-values/comment-page-1/#comment-396 Eulalia Wed, 22 Apr 2009 17:47:59 +0000 http://designingforexperience.com/?p=185#comment-396 Good words. Good words.

]]> Comment on Usability Challenge 2008 by aaronh http://designingforexperience.com/2008/07/29/usability-challenge-2008/comment-page-1/#comment-281 aaronh Mon, 16 Mar 2009 14:05:09 +0000 http://designingforexperience.com/?p=85#comment-281 The current theme (briny) is linked at the bottom of the main page (and every page I think), and yes it is free. The current theme (briny) is linked at the bottom of the main page (and every page I think), and yes it is free.

]]> Comment on Usability Challenge 2008 by Rubi D. Rapp http://designingforexperience.com/2008/07/29/usability-challenge-2008/comment-page-1/#comment-280 Rubi D. Rapp Sun, 15 Mar 2009 08:09:40 +0000 http://designingforexperience.com/?p=85#comment-280 Hi nice post, i have come across your site once before when searching for something so i was just wondering something. I love your theme, would it happen to be a free one i can download, or is it a custom one you had made? In a few weeks i will be launching my own site, i'm not great with designs but i really like the style of your site so it would be cool if i could find (or pay for) something with a similar look. :) Thanks! Hi nice post, i have come across your site once before when searching for something so i was just wondering something. I love your theme, would it happen to be a free one i can download, or is it a custom one you had made? In a few weeks i will be launching my own site, i’m not great with designs but i really like the style of your site so it would be cool if i could find (or pay for) something with a similar look. :) Thanks!

]]> Comment on How to twitter Part 2 What not to do by How to twitter Part 1, the how at Designing for Experience http://designingforexperience.com/2009/03/13/how-to-twitter-part-2-what-not-to-do/comment-page-1/#comment-279 How to twitter Part 1, the how at Designing for Experience Fri, 13 Mar 2009 17:12:41 +0000 http://designingforexperience.com/?p=176#comment-279 [...] Here’s part 2. [...] [...] Here’s part 2. [...]

]]> Comment on How to twitter Part 1, the how by How to twitter Part 2 What not to do at Designing for Experience http://designingforexperience.com/2009/03/06/how-to-twitter-part-1-the-how/comment-page-1/#comment-278 How to twitter Part 2 What not to do at Designing for Experience Fri, 13 Mar 2009 17:11:37 +0000 http://designingforexperience.com/?p=160#comment-278 [...] This is part of an ongoing series, see part 1 [...] [...] This is part of an ongoing series, see part 1 [...]

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