My thesis project for my MS in Human-Computer Interaction Design (we call it a capstone at IU) was titled “Bringing a Human Centered Perspective to a Public Service Campaign.  I received a $50,000 grant to coordinate the effort to evaluate the new media portion of the campaign.  They subsequently became an ongoing client in my consulting business.  I carried out three separate user studies over two years, made suggestions for site architecture, visual representation, interactive elements, and site strategy based on my findings and heuristic analysis.

What: New Media for a public service campaign

How: Design Thinking (User-Centered Design), User studies (focus groups, interviews, remote user testing, conceptual testing), user stories, wireframing.

Deliverables: Reports with findings and  clear action points, presentation on new media and User-centered design to client org employees. Secondary report on a specific action point that then turned into another project. Ongoing strategic input at design and strategy meetings over 2 years.

Outcomes: Client very happy (please see my LinkedIn recommendations), substantial changes to website over time that greatly improved usability.