The disclaimers to the short post are many: I love what IDEO does, I think they do great things. I have VERY MUCH enjoyed the clarity of Tim Brown’s recent article in the Harvard Business review, an excert of that is:
“Design thinking is an approach that uses the designer’s sensibility and methods for problem solving to meet people’s needs in a technologically feasible and commercially viable way. In other words, design thinking is human-centered innovation.” —Tim Brown
WOW is all I can say to that. I have Bill Moggridge’s book, Designing Interactions, and it is reccomendable. Yes IDEO and the people who work there are awesome.
All that aside, I must protest to their new homepage.
IDEO just launched a new website. Here is a portion of the homepage here:

As you mouse over the text boxes it highlights certain of the other pages by taking away the pink. If one should click on a text box it keeps those pages highlighted as well as bring up some other links you can click in those sections. You may then click on any one of those highlighted pages or those links. You CANNOT click on those boxes themselves to go to that section.
I don’t understand why one would want to click on one of those teeny tiny pages. With the exception of the one with the bikes it is totally unclear what those things are.
The whole look and feel of the site is radically different once inside the site creating more of a mismatch. The whole thing is a confusing and not very usable, I sincerely hope that IDEO is using human-centered methods to test the website. If it turns out that people love it, then more power to them, but I just can’t imagine that this is the case.
EDIT/UPDATE on 8-12-08:
I had someone comment that they loved the website (See trackback below) so I went back to the website with a fresh pair of eyes, and most notably a larger monitor. The big plus is NOW I can see the navigation elements on the bottom, which helps make the site somewhat more friendly. Even on the larger monitor (22″ widescreen) the lower navigation elements disappear on many pages throughout, giving rise the the disjointedness between homepage and the rest of the site.
I understand going for fresh, new, unique, but only time will tell if this will actually be appreciated. Leave feedback below.